Miyake is a Japanese cuisine restaurant in the heart of Cornell University’s Collegetown in Ithaca, NY. While they have a website, it is unintuitive and sometimes confusing to find information about the restaurant. Miyake wants a website that will enable audiences to see what food it offers, the deals that it has, and make it all easy to find.
The goals of our website will be to:
- Present what Miyake has to offer in terms of their food
- Advertise the specials that make coming to Miyake appealing
- Be a hub of information where customers can easily find information about the restaurant
- Create a more aesthetically-pleasing website that enables the audience to easily find content
Before starting our initial sketches, we identified the target audience of Miyake’s updated website as college students or people in the Collegetown area that is looking to find asian food, especially sushi. We conducted user interviews and found that users would use the website in these scenarios:
- They heard that there are specials on some days at Miyake, they would go on the website so that they could see what foods are cheaper and by how much.
- They just found out about the restaurant and want to see what food they have at the restaurant. The website would be used to look at the menu items available and see photos of sushi and other foods.
- The audience may want to see what to compare Miyake to other restaurants and find out the connection that Miyake has to the Cornell community, as well as Miyake’s history.
Here are the personas we created based on our user research.
Ideation and User Testing
Our preliminary sketches
With our preliminary sketches, we performed user tests with task-oriented testing protocol. We learned that though our website was fairly easy to navigate, the content of each page was confusing to look for. The users also pointed out that some of the titles for the navigation bar were either unexpected or unfamiliar to the users.
Based on their feedback, we decided to implement some changes to our website:
- We separated the FAQ page into two pages — FAQ and suggestions. Separating the pages allow for better user experience by showing the users that they can go to the suggestions page to fill out a form about what they thought of the restaurant and that they can go to the FAQ page to see what other customers have asked the management.
- We changed the About Us tab to Our History to make it clear to the users that this section contains information about who Miyake is and what they are about, rather than having contact information on the page.
- We changed the Specials tab to Deals to make it clear to the users that this section contains information about the deals/discounts that Miyake offers during the week, rather than the special menu options.
Final sketches based on user feedback
Final Website Layout and Design
Access to website code: https://github.com/gs488
Our History Page
Photo Gallery Page